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'Entribe' helps universities market with fan photos

Colleges and universities often ask students, parents and alumni to ramp up excitement at events through posting photos on social media. EnTribe, software for managing and storing that content, thinks there’s a better way to engage the campus community, the company’s CEO told EdScoop. EnTribe announced two new customers on Tuesday — Butler University and the University of Tulsa — following a $2.7 million seed funding round in August. Emily Bamforth has the details.

A Message From AWS Educate

With over 1,500 institutions and hundreds of thousands of students who use AWS Educate, we wanted to take you on a trip around the world and highlight how students are learning and innovating with the cloud. Learn more.

Digital Transformation — A StateScoop & EdScoop Special Report

“Digital transformation” may mean different things depending on who’s explaining what it is, but most technologists agree that it involves making services better than they were. In colleges and universities, digital transformation is on the minds of institutional leaders. Administrators said they’re gathering data and sending more-personalized messages to improve engagement with their student populations. Enjoy StateScoop and EdScoop’s special report on digital transformation. Check out the entire Special Report.

Analytics, personalized communication help universities target potential applicants

To convert interested students into applicants in an increasingly competitive market, colleges and universities are using technology to transform traditional bulky mailers and floods of informational emails into streamlined, personalized communication. Tom Green, associate executive director at the American Association of Collegiate Registrars and Admissions Officers, said the admissions process historically adjusted recruitment communications to adapt for new technologies. Now, colleges and universities are investing in advanced analytics to find out more about students who drop off in the application process. Emily has the story.

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