Tags CRM

Universities are personalizing communications to compete

by Emily Bamforth

As the pool of prospective students shrinks, institutions are using analytics to help their admissions and enrollment offices shape their communications.

Colleges can reshape communications to support student well-being, survey finds

by Emily Bamforth

Personalizing communications and offering students connections to alumni or employers could boost student well-being, a report from Salesforce and the Chronicle of Higher Education found.